TNLA 2025 Conference

In the aftermath of COVID-19, libraries faced the challenge of reengaging students and rebuilding disrupted outreach efforts. At East Tennessee State University’s Sherrod Library, librarians recognized the need to rebuild, innovate, and restructure our approach to student outreach. This presentation will explore how ETSU reference and instruction librarians revamped existing strategies to foster a welcoming, inclusive environment for students by redesigning our student orientation process, by developing several casual student-centered clubs, and by opening a new reference desk for drop-in research help. This presentation will provide insights and practical takeaways for libraries looking to revitalize their student outreach programs in a post-pandemic landscape.